# Pack 3 · squarespace-exit

Drafted Wed Oct 21, 2026 (PT) for json's local Claude crew. Hand-off only: nothing has been built, deployed, posted, emailed or created in Stripe.
Source research: `/workspace/jkca-stack/product-gaps/NEEDS-2026-10-21.md` (#3). Claims are re-checked in `FACTS.md`. IDs like [S1] point there.

House rules: no em dashes, straight quotes, US spelling, links in the first reply on X, only studio figure "about fifty live sites", no testimonials, no deal copy, pills and buttons ALL CAPS with no "!", and no vendor names in pills or headlines. This is the sibling of the live note and guide "Leaving WordPress without losing SEO or email" (/notes/leaving-wordpress-without-losing-seo-or-email/, /guides/leave-wordpress/). Reuse its structure and worksheet style.

---

## 1. The problem in plain words

Squarespace raised its prices in summer 2026. Studio Mesa's dated table shows Core going from $276 to $348 a year, about 26 percent, with Basic and Plus also up and Advanced unchanged [S1]. Squarespace later sent existing subscribers a correction: the annual Core (and legacy Business) renewal is $331 [S2]. The pricing page today lists Core at $29 a month on an annual plan, which is $348 a year, or $39 a month billed monthly [S3].

So in copy, the number is: **Core now renews at $331 to $348 a year, depending on when you signed up.** Owners should check the renewal amount in their own billing panel.

Owners of simple sites (5 pages, a contact form, maybe a blog) want out. Two worries stop them:
1. Losing their place in Google, because every page address changes.
2. Breaking email, because the domain, and sometimes Google Workspace, was bought through Squarespace.

Both are avoidable with a URL map, permanent redirects and a careful DNS move [S11, S8, S10].

What makes it harder than it looks: Squarespace's own export is a WordPress-format file holding layout pages and one blog. It leaves out other page types, extra blogs, product blocks, video and audio blocks, drafts, style settings and custom CSS [S5]. Squarespace also warns that images can come across as links pointing back at Squarespace, which stop working after the site is cancelled [S6]. So the export checklist matters.

Who it hits: portfolio sites, therapists and consultants, small hospitality businesses and nonprofits with a renewal coming up. Renewals land all year, so this offer has no deadline. That also means no countdown copy.

Honest counterpoint (keep it in the guide): Studio Mesa, which sells Squarespace templates, argues that for many service businesses the increase ($72 a year on Core by its math) is smaller than the hours a rebuild costs, and that switching from monthly to annual billing saves more [S1]. Our guide should say when staying is the better call. That's what makes the rest of it credible.

---

## 2. Offer ladder and prices

| Step | What | Price | Where |
|---|---|---|---|
| 1 | Free note: Leaving Squarespace without losing SEO or email | Free | jkca.studio/notes/leaving-squarespace-without-losing-seo-or-email/ |
| 2 | Guide: Leave Squarespace Without Losing Rankings or Email | $9 | jkca.studio/guides/#leave-squarespace |
| 3 | The move: a static site on Cloudflare, up to 5 pages | from $750 | jkca.studio/services/squarespace-move/ |
| + | Optional care after launch | from $69 a month (existing) | care.jkca.studio |

Notes for json:
- "From $750" covers up to 5 pages (scope below). More than 5 pages, a blog with posts, or a store: quoted after intake. Don't publish a per-page price until json sets one.
- Context only, not for copy: Dardo Studio's dated survey (read Oct 15, 2026) lists published prices of USD 800 to 2,500 for small-site rebuilds by freelancers, and from USD 1,500 for up to 7 pages at a studio that prices by size [S13]. $750 sits below both.
- The existing guide "Leave WordPress Without Losing Rankings or Email" is $39. This one is $9 by json's brief. Keep it shorter, and don't bundle it until json decides.

---

## 3. Free note (full draft)

- Slug: `/notes/leaving-squarespace-without-losing-seo-or-email/`
- H1 (same pattern as the live note H1 "Leaving WordPress without losing SEO or email", checked Oct 21, 2026): **Leaving Squarespace without losing SEO or email**
- Index blurb: You keep your rankings when every old address sends visitors to its new page with a permanent redirect. Save what the export leaves behind, move the domain's records with email first, and watch Search Console for 30 days.

```markdown
# Leaving Squarespace without losing SEO or email

Published October 2026 · Json Knepper

You can leave Squarespace without losing your search rankings if every old page address sends visitors to its new page with a permanent 301 redirect, and your titles and text come across intact. Protect email before anything else: copy every DNS record first, and if your email or domain was bought through Squarespace, plan those moves on their own.

## First, check the number

Squarespace raised its prices in 2026, and then corrected the renewal price for existing Core subscribers to $331 a year. New annual Core plans are listed at $29 a month, which is $348 a year. Open Billing, then Subscriptions, and look at your own renewal amount and date before you decide anything. If you pay month to month, price out annual billing before you decide to move.

## Save what the export leaves behind

Squarespace's export makes a WordPress-format file. Squarespace says it includes layout pages, one blog with its posts, and text, image and gallery content. It leaves out other page types, more than one blog, product, video and audio blocks, drafts, style settings and custom CSS. You also can't export from a trial site.

Squarespace also warns that images can import as links back to Squarespace, and those stop working once the site is cancelled. So before you cancel anything:

- Download every image at full size.
- Copy the text of every page the export skips.
- Save your forms' fields and where they send.
- Save your page titles and descriptions from each page's SEO settings.
- Download any PDFs you link to.

## Build the URL map

Your old addresses are listed in your sitemap at yourdomain.com/sitemap.xml. Squarespace generates it automatically. Add the Pages report from Search Console, plus any address people link to directly, like a PDF.

| Old address | New address | Why it matters |
|---|---|---|
| `/about` | `/about/` | A trailing slash change still needs a redirect. |
| `/blog/spring-menu` | `/notes/spring-menu/` | Blog paths often change on a new site. |
| `/s/menu.pdf` | `/files/menu.pdf` | People link straight to PDFs. |
| `/services` | `/services/` | Keep the same address wherever you can. |

Send each old address to its closest new page. Google's site-move guide warns against sending many old addresses to one unrelated page, like the home page.

The full worksheet, the DNS steps and a rollback plan are in my $9 guide, Leave Squarespace Without Losing Rankings or Email.

## Set the redirects

Google recommends permanent server redirects, 301 or 308. Send each old address straight to its final page, not through a chain. Test every row after launch. Google says to keep redirects as long as possible, generally at least one year.

## Email and the domain, in that order

Your domain, your website and your email are separate things, even when one company bills for all three.

- If you have Google Workspace through Squarespace, cancelling it in Squarespace moves your Workspace account to Google, with a 7-day grace period to add billing in Google's Admin console. Mail keeps working if you do that in time.
- If your domain is registered at Squarespace, you can move its DNS first and transfer the registration later. Squarespace says a transfer can take up to 15 days, asks you to remove DNSSEC first, and suggests saving a screenshot of your DNS settings, because most providers can't keep them in place during a transfer.
- Transferring the domain doesn't cancel your site. Squarespace says to cancel the website subscription after the domain has moved.

On launch day, only the website's records change. MX and the TXT records for SPF, DKIM and DMARC stay exactly as they are. Afterward, check your email still passes SPF, DKIM and DMARC.

## Watch for 30 days

Submit your new sitemap in Search Console on launch day. Google says a medium-sized site can take a few weeks or more to settle, and rankings can move around while it does. Check the Pages report for new "not found" errors, and fix each one with a redirect.

Last checked October 21, 2026, against Squarespace's help pages, its pricing page and Google's site-move guide.

### Will I lose my Google rankings if I leave Squarespace?
Not if every old address redirects to its closest new page with a 301, and your titles and text carry over. Expect some movement for a few weeks, which Google says is normal.

### Does the Squarespace export include my images?
Squarespace warns that images may import as links that point back to Squarespace, and those stop working after you cancel. Download your images yourself before you cancel.

### What happens to my email?
Nothing, if you leave the email records alone. If your Google Workspace is billed through Squarespace, cancelling it there moves it to Google, and you have 7 days to add billing.

### Do I have to move my domain?
No. You can keep it registered where it is and point it at the new site. Moving the registration is a separate step that Squarespace says can take up to 15 days.

### How long should I keep the redirects?
Google says as long as possible, generally at least one year.

### What does Squarespace cost now?
Core renews at $331 a year for existing subscribers after Squarespace's correction, and new annual Core plans are listed at $29 a month ($348 a year). Your billing panel shows your own amount.
```

Crew note on the example table: the old-address rows are illustrative patterns, not claims about Squarespace's URL scheme. Build the real map from each client's sitemap.xml.

---

## 4. The $9 guide: outline and full first draft

- Product name: **Leave Squarespace Without Losing Rankings or Email**
- Cover line (vendor-free): `Leave your site builder, keep your place`

### Outline
1. Should you leave? A 5-minute check (renewal amount, what you use, when staying wins)
2. Content export checklist
3. Worksheet A: page inventory and URL map
4. Domain and email: what you have and where
5. Domain transfer checklist
6. SEO-safe redirects
7. Launch day runbook
8. The 30-day watch
9. Rollback plan
10. Sources

### Full first draft

```markdown
# Leave Squarespace Without Losing Rankings or Email

A JKCA Studio guide · Seal Beach, CA · Edition 1, October 2026

## How to use this guide

Do section 1 first. It may tell you to stay, and that's a fine result. If you're leaving, work through sections 2 to 5 before you build anything new, because the export and the URL map are where moves go wrong. Sections 6 to 9 are launch day and the month after.

Every price and rule here comes from the provider's own page or a dated source listed at the back, with the date we checked. When their page disagrees with this guide, their page wins.

## 1. Should you leave? (5 minutes)

- Open Billing, then Subscriptions. Write down your plan, your renewal amount and your renewal date.
- Compare that with today's prices. Squarespace corrected the annual Core renewal for existing subscribers to $331. New annual Core plans are listed at $29 a month ($348 a year), or $39 billed monthly.
- If you pay monthly, price out annual billing first.
- List what you actually use: store, member areas, scheduling, courses, newsletters, more than one blog. Each one is a separate system to replace.

Stay, or change plan, if:
- you sell products, memberships or courses through Squarespace, and that's working;
- you'd need to replace three or more built-in tools;
- the yearly difference is smaller than what your time to move is worth.

Studio Mesa, which makes Squarespace templates, makes this case in detail. It's worth reading before you decide.

Leave if:
- your site is a handful of pages and a contact form;
- you don't use the store or member features;
- you want to own the code and stop renting.

## 2. Content export checklist

Squarespace's export (the Import & export content panel, then Export, then the WordPress icon) makes one .xml file. Your site must be published and public. You can't export from a trial site.

What Squarespace says exports: layout pages; one blog page with all its posts and up to 1,000 comments per post; text blocks; image blocks; text from embed and Instagram blocks, with minimal structure; gallery pages.

What doesn't: other page types (album, cover, index, info, calendar, portfolio, store); page-specific headers, footers and sidebars; more than one blog; dropdowns; audio, product and video blocks; drafts; style settings; custom CSS.

Tick each one:
- [ ] Export the .xml and keep it.
- [ ] Download every image at full size. Don't rely on the export. Squarespace warns imported image links can point back to Squarespace and stop working after you cancel.
- [ ] Copy the text of every page type the export skips (index, portfolio, store, info).
- [ ] Copy header, footer and sidebar content, including the address, hours and social links.
- [ ] Download every linked PDF and file.
- [ ] Save each page's SEO title and description.
- [ ] Screenshot each page at phone and desktop width, for reference.
- [ ] List every form: its fields, where it sends, and the confirmation message.
- [ ] Note any code injection: analytics, pixels, chat widgets.
- [ ] If you sell: save your product list and order history. Check Squarespace's help center for its current export option. This guide doesn't assume one.
- [ ] Save newsletter subscribers and form submissions, if you keep them in Squarespace.
- [ ] Record the Search Console owner, and the analytics account and its owner.

## 3. Worksheet A: page inventory and URL map

Start from yourdomain.com/sitemap.xml, which Squarespace generates automatically. Then add the Search Console Pages report and any address people link to directly.

| Old address | Page title | Keep / merge / drop | New address | Redirect code | Tested (date) |
|---|---|---|---|---|---|
| | | | | 301 | |

Rules:
- Keep the same address wherever the new site allows it.
- Merge only into a page that covers the same topic.
- Drop only pages with no visits, links or rankings. Dropped pages should return a 404 or 410, not a redirect to the home page.

## 4. Domain and email: what you have and where

Answer these before you touch DNS.
- Where is the domain registered? Look it up at lookup.icann.org. Squarespace domains sit with Squarespace Domains LLC, Squarespace Domains II LLC, Tucows or Key-Systems registrars.
- Who's the registrant, and can you read that email address? The transfer code goes there.
- Where does email live? Google Workspace billed by Squarespace, Workspace billed by Google, or another provider.
- Is DNSSEC on? (It has to come off before a transfer or a nameserver change.)
- Copy every DNS record into Worksheet B. Squarespace suggests a screenshot too.

If you have Google Workspace through Squarespace: cancelling Workspace in Squarespace moves the account to Google, and it enters a 7-day grace period. Sign in to admin.google.com and add billing within that window to keep it running. Do this on a calm day, before or after launch, never on launch day.

## 5. Domain transfer checklist

The order that keeps the site and email up:
1. Build and test the new site first.
2. Move DNS (not the registration yet). Add the domain to Cloudflare, check that every record from Worksheet B is there (Cloudflare's scan won't catch everything), turn DNSSEC off at Squarespace, wait 24 hours, then change the nameservers to Cloudflare's.
3. Wait for the domain to show Active in Cloudflare.
4. Launch: change only the website records (section 7).
5. After launch is stable, transfer the registration, if you want to:
   - [ ] The domain is at least 60 days old, hasn't moved in the last 60 days, and the registrant name, organization and email haven't changed in the last 60 days (ICANN rules, as Cloudflare lists them).
   - [ ] At Squarespace: open the domains dashboard, switch Domain Lock off, then select Request transfer code. The code is emailed to the registrant contact within 24 hours.
   - [ ] At Cloudflare: Transfer Domains, enter the code, confirm payment and contact details. For .com, .net and .org, the transfer adds a year to the registration.
   - [ ] Approve the transfer email from the old registrar if one arrives.
   - [ ] Squarespace says to allow up to 15 days. Cloudflare says most registrars finish within 5 business days.
6. Only after the domain has moved, cancel the Squarespace website subscription. A free domain offer doesn't carry over to the new registrar.
7. Re-enable DNSSEC in Cloudflare.

## 6. SEO-safe redirects

From Google's site-move guide:
- Use permanent server-side redirects (301 or 308).
- Redirect each old address straight to its final page. Avoid chains.
- Don't send many old addresses to one unrelated page such as the home page. Google may treat that as a soft 404.
- Give each new page a self-referencing canonical, and update your internal links to the new addresses.
- Keep the redirects as long as possible, generally at least one year.
- Same domain? You don't need Search Console's Change of Address tool. It's only for moving to a different domain.

On a Cloudflare static site, the redirects live in a `_redirects` file. A file holds up to 2,000 static plus 100 dynamic redirects. For more, use Cloudflare Bulk Redirects.

Example:
    /about        /about/           301
    /blog/:slug   /notes/:slug/     301
    /s/menu.pdf   /files/menu.pdf   301

## 7. Launch day runbook

- [ ] Morning, low-traffic day. Not a Friday.
- [ ] Final check: new site live on its preview address, every page, every form submits to a real inbox.
- [ ] Change only the website records (A, AAAA or CNAME for @ and www) to the new host. MX and the SPF, DKIM and DMARC TXT records stay untouched.
- [ ] Test every row of Worksheet A: each old address returns 301 to its new page.
- [ ] Send a test email in and out. Check spf, dkim and dmarc = pass (Gmail, More, Show original).
- [ ] Submit the new sitemap in Search Console.
- [ ] Inspect the home page and your top 5 pages with the URL Inspection tool.
- [ ] Update the website link on your Business Profile and social profiles if the address changed.

## 8. The 30-day watch

- Week 1: daily look at the Pages report for "not found" errors. Fix each with a redirect.
- Weeks 2 to 4: weekly check of clicks and impressions against the month before. Google says rankings can move for a few weeks on a medium-sized site.
- Day 30: if it's all clean, retire anything left on the old platform.

## 9. Rollback plan

Until the old site is cancelled, rolling back is a DNS change: put the website records back from Worksheet B. That's why you cancel last, after the domain has moved and 30 days are clean.

## 10. Sources (checked October 21, 2026)

[Crew: print the FACTS.md URLs for S1 to S12 here, with the checked date.]

Want us to do it? JKCA Studio moves a site of up to 5 pages to a fast static site on Cloudflare, from $750, with the URL map, the redirects and your email left untouched. jkca.studio/services/squarespace-move/
```

---

## 5. Service scope: the move (from $750, up to 5 pages)

### Included (fixed)
- [ ] Intake (form below) and a 20-minute call.
- [ ] The section 1 check, in writing. If staying is the better call, we say so before you pay.
- [ ] The full content export checklist (guide section 2), done by us, with the owner's login or contributor access.
- [ ] Up to 5 pages rebuilt as an Astro static site on Cloudflare, in the JKCA house style or matched to the current brand. Mobile, tablet and desktop.
- [ ] One contact form, rebuilt and delivering to the owner's inbox (with spam screening as on other JKCA sites).
- [ ] Images downloaded at full size, optimized, with alt text carried over or written.
- [ ] Page titles, descriptions, headings and internal links carried over. Self-referencing canonicals. A new sitemap.xml and robots.txt.
- [ ] A URL map (Worksheet A) from the old sitemap plus Search Console, and 301s for every row in `_redirects`.
- [ ] DNS moved to Cloudflare with every record copied. Email records left untouched, and email tested before and after.
- [ ] Launch day runbook (guide section 7), done with the owner.
- [ ] Search Console: owner access confirmed, sitemap submitted, top pages inspected.
- [ ] 30 days of "not found" watching, with fixes.
- [ ] A domain registration transfer to Cloudflare, if the owner wants it and it's eligible (registration fees paid by the owner at cost).
- [ ] A handoff page: where the site, DNS, domain and email live, who owns each, and what each costs.

### Not included (quoted after intake)
- More than 5 pages.
- Blog posts and archives (counted and quoted separately).
- Stores, products, member areas, courses, scheduling, donations or newsletters. We'll name a replacement tool, but setting it up is quoted.
- Copywriting or new photography.
- Moving or changing the email provider (that's the $149 email move).
- Paid tools or subscriptions the new site needs.
- A guaranteed ranking or traffic number. Nobody can promise one.
- Ongoing edits after day 30 (that's care, from $69 a month).
- Legal, accessibility certification or tax advice.

### Intake questions (one per screen)
1. What's your website address?
2. Which plan are you on, what does it renew at, and when? (from Billing, then Subscriptions)
3. How many pages does your site have? List them, or paste your sitemap link.
4. Do you have a blog? About how many posts?
5. Do you sell anything, or use members, courses, scheduling or donations?
6. Which forms do you have, and where do they send?
7. Where is your domain registered, and can you sign in there?
8. Where does your email live? Is it billed through Squarespace?
9. Who owns your Search Console and analytics today?
10. Any pages that bring you most of your visitors or calls?
11. Keep the current look, or refresh it?
12. Is your renewal date a deadline for you?
13. Anything you'd love the new site to do that this one can't?

### Timeline (typical, from intake to clean)
| When | What |
|---|---|
| Day 0 | Intake and call. The stay-or-go check. |
| Days 1 to 2 | Export checklist, image download, URL map, DNS snapshot. |
| Days 3 to 7 | Build the 5 pages on a preview address. Form wired. Redirects drafted. |
| Day 8 | Owner review, with one round of changes. |
| Days 9 to 10 | DNS moved to Cloudflare (24 hours after DNSSEC is off), then launch day runbook. |
| Days 10 to 40 | The 30-day watch. Optional registration transfer once stable (Squarespace says up to 15 days, Cloudflare says most within 5 business days). |
| After the domain has moved | Owner cancels the Squarespace website subscription. |

The research said a first move takes 1 to 2 weeks to launch. These day counts are JKCA's plan, not a promise. Tell owners whose renewal is less than 3 weeks away that the old site may need to stay paid through one more period. Check their billing panel together before promising a date.

---

## 6. Landing / section copy: /services/squarespace-move/

§E order. Pigment drift in the hero only. One primary CTA per viewport.

**Hero**
- Eyebrow pill: `SITE MOVES`
- H1 (9 words, no vendor): **Leave your site builder and keep your place in search**
- Subline: For small sites with a renewal coming up and five pages that matter.
- Primary button: `PLAN MY MOVE`
- Secondary link: `Should you leave? Check first` (to the note)

**Proof strip**: approved client logos, or "We look after about fifty live sites from Seal Beach." Optional link to the live note "Sites that don't need WordPress shouldn't keep it".

**Problem (3 lines)**
> Core now renews at $331 to $348 a year, depending on when you signed up.
> The export leaves out page types, styles and sometimes your images.
> Every address changes, and Google needs to be told where each page went.

(Body copy may name the platform. Headings and pills don't.)

**Features (3, each with its proof)**
1. **Every old address goes somewhere.** A URL map from your sitemap and Search Console, with a 301 for every row. Proof: the map is yours, and every row is tested on launch day.
2. **Email doesn't move unless you want it to.** Only the website records change. Proof: the before-and-after DNS sheet and a pass on SPF, DKIM and DMARC.
3. **Fast pages you own.** A static site on Cloudflare, with no plugins to update. Proof: the code and the accounts are in your name.

**Attributed line (sourced)**
> "Keep the redirects for as long as possible, generally at least 1 year."
> Google Search Central, "Site Moves and Migrations"

**How it works (3 steps)**
1. Tell us about your site. We check first whether staying is the better call.
2. We export, rebuild and map every address while your site stays live.
3. Launch on a quiet morning, then we watch Search Console for 30 days.

**Pricing (3 tiers, middle featured)**
| FREE NOTE | THE GUIDE (featured) | THE MOVE |
|---|---|---|
| Free | $9 | From $750 |
| Check the number, save what the export skips, build the map | The checklists, worksheets, DNS order and rollback | Up to 5 pages, redirects, email untouched, 30-day watch |
| `READ THE NOTE` | `GET THE GUIDE` | `PLAN MY MOVE` |

**Close**
- Doubt-killer: "Your old site stays up until the new one passes every check, and you cancel only after the domain has moved."
- Button: `PLAN MY MOVE`
- Link: `TALK TO A HUMAN →`

---

## 7. Stripe (for the crew to create later; not created)

| Product name | Price | Type | Description |
|---|---|---|---|
| Leave Squarespace Without Losing Rankings or Email | $9.00 USD | One-time | "PDF guide from JKCA Studio, Seal Beach. The stay-or-go check, a content export checklist, the URL map worksheet, the domain and email order, redirects and a 30-day watch. Printable worksheets. Your download opens right after payment." |
| Site move to a static site, up to 5 pages: invoiced after intake | Quoted (from $750) | Stripe invoice or a one-off Payment Link | Not a self-serve checkout product. "From" pricing needs intake. Run the intake form, then send a Stripe invoice or a one-off Payment Link at the quoted price. Don't create a catalog checkout for it. |

---

## 8. X drafts for @jkcastudio

**Post 1**
```text
Before you leave your site builder over the renewal, check the number.

Squarespace corrected the Core renewal for existing subscribers to $331 a year. New annual Core plans list at $348. If you pay monthly, price out annual billing first.

If you do leave, the URL map is the part that matters.
```
First reply: `What to check, what the export leaves out, and the redirects: https://jkca.studio/notes/leaving-squarespace-without-losing-seo-or-email/`
Card line: `Check the number first`

**Post 2**
```text
A quiet detail about leaving a hosted site builder: the export isn't the whole site.

Squarespace's own help page lists what it leaves out, including other page types, extra blogs, video and product blocks, styles and custom CSS. It also warns that image links can point back to the old site.

Download your images before you cancel anything.
```
First reply: `The export checklist is in our $9 guide: [STRIPE-LINK-LEAVE-SQSP]`
Card line: `Save what the export skips`

**Post 3**
```text
We move small sites off hosted builders onto static sites on Cloudflare.

Up to 5 pages from $750. Every old address mapped and redirected, email records left alone, launched on a quiet morning, and 30 days of watching Search Console after.

If staying is the better call for you, we'll say so first.
```
First reply: `https://jkca.studio/services/squarespace-move/`
Card line: `Move the site, keep your place`

---

## 9. SEO

- Note `<title>`: `Leaving Squarespace without losing SEO or email | JKCA Studio`
- Note meta (154 chars): `Keep your rankings when you leave Squarespace: save what the export skips, map every URL to a 301, keep email records untouched, and watch Search Console.`
- Service `<title>`: `Move off Squarespace to a fast static site, from $750 | JKCA Studio`
- Service meta: `We rebuild up to 5 pages as a static site on Cloudflare, map and redirect every old address, and leave your email alone. From $750, with a 30-day watch.`
- FAQPage JSON-LD for the 6 FAQs. Product JSON-LD for the guide.

---

## 10. Ship steps for the Claude crew

1. Read PACK.md and FACTS.md. Re-check S2 and S3 (the price) on ship day. If the pricing page or the correction changed, stop and flag json.
2. Note from section 3. Cross-link it with the WordPress note, both ways.
3. Guide PDF from section 4, in the same template as "Leave WordPress". Fill the sources page from FACTS.md. Count the pages after layout.
4. /guides/ card: create the anchor by putting `id="leave-squarespace"` on the card's root element, then check that `/guides/#leave-squarespace` scrolls to it in the built page. Eyebrow pill `SITE MOVES`, button `GET THE GUIDE`, $9.
5. Service page from section 6. Intake in Kindform with the 13 questions. No checkout on the page. The CTA goes to intake.
6. Stripe: the $9 guide only, in test mode. Wait for json on any move product.
7. Use the existing instant-download route for the guide's success URL, the same as the live guides.
8. Put the runbook (sections 4 to 9 of the guide, plus the timeline) in the toolkit as `runbooks/squarespace-move.md`.
9. Run it at 390, 768 and 1440, plus axe. The tables must scroll on mobile.
10. Open a PR. No deploy. Critic, then json.

---

## Ship gate

- [ ] Critic pass on the note, the guide, the /guides/ card, the service page and the runbook.
- [ ] json sign-off on: the guide name, the $9 and "from $750" prices, what counts as a page, blog pricing, whether the move is invoiced in one payment or split, and the timeline wording.
- [ ] The price line reads "$331 to $348 a year, depending on when you signed up", with S2 and S3 re-checked on ship day. No "26%" in headlines. The percentage may appear only in body text, attributed to Studio Mesa.
- [ ] No Reddit quotes (snapshot only). No invented savings figures for clients.
- [ ] Studio Mesa's counterpoint is kept in the guide (credibility). Studio Mesa is attributed as a template seller.
- [ ] Pills and buttons ALL CAPS, no "!". No vendor name in any pill or button. Note headings may name the vendor, like the live WordPress note. Landing-page hero headings stay vendor-free.
- [ ] No deal copy, no countdown to renewal dates, no testimonials.
- [ ] No em dashes, straight quotes, US spelling.
- [ ] §E order, matching CTA labels in hero and close, pigment drift in the hero only and never under the intake form.
- [ ] 390 / 768 / 1440 screenshots in the PR, axe clean, tap targets 44px or more.
- [ ] Stripe in test mode only. X drafts as text, nothing posted.
