# Pack 1 · gmail-send-as-move

Drafted Wed Oct 21, 2026 (PT) for json's local Claude crew. Hand-off only: nothing here has been built, deployed, posted, emailed or created in Stripe.
Source research: `/workspace/jkca-stack/product-gaps/NEEDS-2026-10-21.md` (#1 and #5). Every claim below is re-checked and listed with its URL in `FACTS.md` (same folder). Fact IDs in brackets, like [F1], point there.

House rules carried in from the launch pack and TONE.md: no em dashes in any copy, straight quotes, US spelling, links go in the first reply on X, the only studio figure is "about fifty live sites", no testimonials, no deal copy, pills and buttons ALL CAPS with no "!", and no vendor names in pills or headlines.

---

## 1. The problem in plain words

A lot of small businesses read and answer their business email (info@theirshop.com) inside a free Gmail account. The mailbox actually lives somewhere else, at the web host, the domain company, or a forwarder. Gmail pulls the mail in (POP fetch or Gmailify) and sends replies "as" the business address.

Google is switching that off. Its help page says that starting January 2027 you will no longer be able to send mail from third-party email accounts in Gmail on the web or in the Gmail mobile apps, and that Gmailify and POP fetching end at the same time [F1, F2]. During Q3 and Q4 2026 Google says it may restrict new setups of the feature [F3]. Google gives a month, not a day, so the pack never names a day.

What the owner will notice: replies stop going out from the business address, and new mail stops arriving in the Gmail inbox. Nothing is deleted. Google says mail already imported stays put [F7].

Who it hits:
- Sole owners and small teams who use a personal @gmail.com inbox for a business domain: realtors, contractors, salons, therapists, coaches.
- Anyone on cheap host mail (cPanel, a registrar's mailbox, a forwarder) who never opens the host's webmail.
- JKCA fleet clients who were set up this way years ago.

Who it does not hit: businesses already on Google Workspace, and Gmail-to-Gmail aliases. Google says those keep working [F4].

A small web company on Hacker News put it like this: "I'd say that about 20% of our clients used this feature because gmail WAS their email client." [F10] That is one company's estimate, not a market figure, so use it only as an attributed quote.

### Second entry point: the mailbox renewal jump (sourced, keep it secondary)
GoDaddy's Microsoft 365 Email Essentials is sold at a first-year price and renews at its regular price of $8.99 a mailbox a month [F18]. Shipmail's dated table (checked Oct 15, 2026) shows the first-year price as $1.99. GoDaddy's own page, fetched Oct 21, 2026, showed $0.99 for the first year with $8.99 regular. So in copy:
- Say "renews at $8.99 a mailbox a month". That number is the same in both sources.
- Do not print a first-year price. It moves, and it was different on two days a week apart.
- Never put the vendor name in a headline or pill. Body text and FAQ can name it, because owners search for it.

This is the same job as the main offer (move the mail, keep the domain and website where they are), so it shares the $149 service. No separate guide.

---

## 2. Offer ladder and prices

| Step | What | Price | Where |
|---|---|---|---|
| 1 | Free note: the 10-minute check and the ways out | Free | jkca.studio/notes/business-email-in-gmail-2027/ |
| 2 | Guide: "Gmail is ending Send As and POP fetch: what to do before January 2027" | $9 | jkca.studio/guides/#send-as |
| 3 | Fixed email move: one domain, one mailbox moved and tested | $149 | jkca.studio/services/email-move/ |
| 3+ | Each extra mailbox on the same domain | $25 each | same checkout, quantity field |

Notes for json:
- The $149 includes one domain and one mailbox. Each extra mailbox is $25. Five mailboxes = $149 + 4 x $25 = $249.
- Aliases that land in one mailbox (sales@, hello@) are not extra mailboxes. They are included.
- The provider's own subscription (Workspace, Fastmail and so on) is paid by the client, in the client's name. JKCA never resells it.
- Optional after the move: JKCA care from $69 a month (existing price, as stated on jkca.studio/notes/what-monthly-care-means/). Mention once, never push.
- Guide buyers who book the move within 30 days: json to decide whether the $9 is credited. Not in copy until decided.

---

## 3. Free note (full draft)

Matches the live notes (checked Oct 21: /notes/emails-going-to-spam/, /notes/leaving-wordpress-without-losing-seo-or-email/, /notes/registrar-hold-drill/): an answer-first lede, a byline line, short H2 sections, one dated table, an inline link to the paid guide in the middle, a "Last checked" line, then FAQ.

- Slug: `/notes/business-email-in-gmail-2027/`
- H1 (no vendor name): **Your business email in a free inbox: what changes in January 2027**
- Index blurb: Starting January 2027, a free Gmail inbox can no longer send as your business address or fetch its mail. A 10-minute check tells you if you're affected, and there are six realistic ways out.

```markdown
# Your business email in a free inbox: what changes in January 2027

Published October 2026 · Json Knepper

If you read and answer your business email inside a free Gmail account, that stops working in January 2027. Google's help page says Gmail will no longer send mail from third-party addresses on the web or in its mobile apps, and it will stop fetching mail from other accounts with POP and Gmailify. Nothing you already have gets deleted. You need a new place to send and receive from before then. Plan the move, and do one mailbox first.

## Are you affected? A 10-minute check

Open Gmail on a computer, click the gear, then See all settings, then Accounts and Import.

1. Look at "Send mail as." If it lists an address that isn't @gmail.com, such as you@yourbusiness.com, that sending stops in January 2027.
2. Look at "Check mail from other accounts." If it lists an account, Gmail is fetching that mail for you. That stops too.
3. If you see a Gmailify line for that account, it ends at the same time.

If both lists only show Gmail addresses, or you sign in to a Google Workspace account your business pays for, you're not affected. Google says Gmail-to-Gmail aliases and Workspace "Send as" keep working.

## What keeps working

- Mail you already imported stays in your Gmail.
- Forwarding still works. Your old provider can keep forwarding mail to your Gmail address. You just can't reply as the business address from Gmail.
- The Gmail app on Android, iPhone and iPad can still add and use a non-Google account, according to Google.
- Apps like Outlook, Apple Mail and Thunderbird can still read Gmail over IMAP or POP.

## Don't hand your password to a quick fix

Google warns that some third-party tools and browser extensions promise to bring "Send as" back, and that they often need your email password or account tokens. That's a lot of access to give a stranger. The options below don't need it.

## The ways out

| Option | Rough cost | Good for | Watch out for |
|---|---|---|---|
| Stay where your mail lives and use its app, or add it to the Gmail phone app | What you pay now | One person who mostly replies from a phone | Two inboxes, and no Gmail on a computer for that address |
| Google Workspace | $7 a user a month on an annual plan, $8.40 month to month | Keeping the Gmail you know, on your own domain | Annual-plan seats can only be cut at renewal |
| Fastmail | $5 a user a month paid yearly, $6 monthly | A mail app that isn't Google, with shared addresses like support@ | A new app to learn |
| iCloud+ with your own domain | iCloud+ starts at $0.99 a month in the US | One person, or a couple, on Apple devices | Tied to a personal Apple Account. Not built for a team |
| Zoho Mail | Mail Lite listed at $1 a user a month, billed yearly | The lowest price per inbox | The free plan doesn't include IMAP or POP |
| Free forwarding plus a send-only service | $0 to receive. Sending needs a paid plan | Someone technical who wants to keep reading in Gmail | Replies go out from a separate mail app, not Gmail |

Prices are US list prices from each provider's own page or a dated price table, last checked October 21, 2026. Providers change prices, so their pages are the final word.

The step-by-step version, with a worksheet for each mailbox and the DNS records for each option, is my $9 guide, Gmail is ending Send As and POP fetch: what to do before January 2027.

## Move the mail, not the website

Your domain, your website and your email are three separate things. Moving email changes only the email records on your domain: MX, plus the TXT records for SPF, DKIM and DMARC. Your website stays where it is, and so does the domain. Before you touch anything, copy every DNS record into a document so you can put back anything that goes missing.

If your mailbox renewal just jumped, this is the same move. Some hosted mailboxes are sold at a first-year price and then renew at several times that. You can move only the mail and leave the domain and site where they are.

## Plan a quiet week

Google says it may stop new setups of the feature during late 2026, and the shutdown lands in January 2027. Pick a quiet week, move one mailbox first, test sending and replying from every device, then move the rest.

### Will I lose my old emails?
No. Google says messages you already imported into Gmail stay there. Before you switch, it's still worth exporting or copying your old mailbox, so you have a second copy.

### Can I keep using Gmail for my business address?
Yes, with Google Workspace. Google says "Send as" keeps working for addresses that Google hosts, including Workspace accounts and their aliases.

### Can I keep forwarding mail to my Gmail?
Yes. Google says auto-forwarding from your other provider to Gmail still works. What stops is replying as your business address from Gmail.

### Does the Gmail app on my phone still work with my business account?
Google says the Gmail app for Android, iPhone and iPad can still add and use non-Google accounts. Gmail on a computer can't.

### Do I have to move my website or my domain?
No. Only the email records change. The website and the domain can stay where they are.

### When exactly does it stop?
Google says January 2027 and hasn't given a day. It also says new setups may be restricted before then, so don't wait for the last week.
```

---

## 4. The $9 guide: outline and full first draft

- Product name (Stripe, PDF cover, /guides/ card): **Gmail is ending Send As and POP fetch: what to do before January 2027** (json's title, kept exactly)
- Format target: a short PDF, US Letter, with printable worksheets. Don't print a page count until the PDF exists. Count the real pages, then say it.
- Cover line (vendor-free, for the card image): `Keep your business email working`

### Outline
1. Start here: are you affected? (the 10-minute check)
2. What Google is changing, in Google's words, and the timeline
3. What keeps working
4. Worksheet A: your mailbox inventory
5. Pick a destination: decision tree plus the pros and cons table
6. The DNS checklist: MX, SPF, DKIM, DMARC
7. Move day, step by step (shared steps, then one short section per destination)
8. Test card: the 12 checks before you cancel anything
9. If your mailbox renewal just jumped
10. Rollback plan
11. Worksheet B: DNS before and after
12. Where each fact comes from (dated source list)

### Full first draft

```markdown
# Gmail is ending Send As and POP fetch: what to do before January 2027

A JKCA Studio guide · Seal Beach, CA · Edition 1, October 2026

## How to use this guide

Read section 1 first. If the check says you're not affected, you're done, and you've spent ten minutes. If you are affected, fill in Worksheet A, pick a destination in section 5, then follow section 7 for move day. Keep the test card from section 8 next to you when you switch.

Everything here is checked against the provider's own page or a dated source, listed at the back with the date we checked it. Providers change things. When their page disagrees with this guide, their page wins.

## 1. Are you affected? (10 minutes)

On a computer, open Gmail. Click the gear, then See all settings, then Accounts and Import.

- Send mail as: write down every address that isn't @gmail.com. Each one stops sending from Gmail in January 2027.
- Check mail from other accounts: write down every account listed. Gmail stops fetching these with POP in January 2027.
- Gmailify: if an account shows as Gmailified, that ends too.

Also check:
- Where does the mailbox actually live? Look at the server name next to each account (for example mail.yourhost.com or pop.secureserver.net). That's your current provider.
- Who has the login for that provider? If nobody does, solve that first. You'll need it to export mail and change settings.
- Where is your DNS? Look up your domain at lookup.icann.org and note the name servers. That's where you'll change records.

Not affected: Google Workspace accounts your business pays for, and Gmail-to-Gmail aliases. Google says both keep working.

## 2. What Google is changing

From Google's help page, "Learn about changes to third-party email account support in Gmail":

- "Starting January 2027 ... You will no longer be able to send mail from third-party email accounts in Gmail on the web or in the Gmail mobile apps."
- Gmailify ends.
- "Gmail will no longer fetch emails from third-party accounts into your Gmail account with POP."
- "Prior to January 2027, we will restrict new configurations of this feature."

Google's timeline:

| When | What Google says happens |
|---|---|
| Q3 2026 | Announcement and notice period. Affected users get an in-product notice. |
| Q3 to Q4 2026 | Transition. The features still work, but Gmail may restrict new setups. Google encourages moving now. |
| January 2027 | Third-party "Send as", Gmailify and POP fetching are removed. |

Google gives a month, not a day, and says new setups may be restricted before then. Plan your move for a quiet week well ahead of January.

## 3. What keeps working

- Mail you already imported stays in your Gmail. Google says it won't be deleted.
- Forwarding into Gmail. Your provider can keep auto-forwarding to your Gmail address.
- The Gmail app on Android, iPhone and iPad can still add and use non-Google accounts.
- Desktop apps (Outlook, Apple Mail, Thunderbird) can still reach Gmail over IMAP and POP.
- Workspace and Gmail aliases keep "Send as".

One warning from Google: tools and browser extensions that promise to bring "Send as" back often ask for your email password or account tokens. Google says it can't vouch for them and recommends its listed options. We agree. Don't hand over a password to keep a shortcut alive.

## 4. Worksheet A: mailbox inventory

One row per address. Print it, or copy it into a sheet.

| Address | Who uses it | Real mailbox or alias? | Current provider | Login known? (Y/N) | Mail size (approx.) | Devices that send from it | Moving to |
|---|---|---|---|---|---|---|---|
| | | | | | | | |

Also list every tool that sends as your domain: website contact form, invoicing, newsletter, booking, the office copier. Each one needs to stay in your SPF record, or start signing with DKIM, after the move.

## 5. Pick a destination

### Decision tree
1. Do you want to keep using Gmail on a computer for this address? Go to Google Workspace.
2. Do you only reply from your phone, and you're the only user? Stay with your current provider and add the account to the Gmail phone app, or use your provider's own app.
3. Are you one or two people, all on Apple devices? iCloud+ with your own domain can work.
4. Is the lowest cost per inbox what matters most? Zoho Mail.
5. Do you want a polished mail app that isn't Google? Fastmail.
6. Are you technical, happy reading in Gmail, and willing to send from a separate mail app? Free forwarding plus a send-only service.

### Pros and cons

| Destination | Price (US list, checked Oct 21, 2026) | Pros | Cons |
|---|---|---|---|
| Google Workspace (Business Starter) | $7 a user a month on an annual plan, or $8.40 on the Flexible plan | The Gmail you know, on your own domain. "Send as" for your own aliases keeps working. Google has a tool to import mail from an IMAP account. | Paid per user. On the annual plan you can only reduce seats at renewal. A super admin has to run the import. |
| Cloudflare Email Routing plus a send-only service | Routing is free on the Workers Free plan. Email Sending needs Workers Paid, a $5 a month minimum with 3,000 outbound emails included, then $0.35 per 1,000 | Free to receive. Mail keeps landing in your Gmail. Sending supports authenticated SMTP from an ordinary mail app. | Your domain has to use Cloudflare DNS. Email Sending is in beta and is built for transactional mail such as order confirmations, so treat it as a workaround. Replies go out from a separate mail app, not Gmail. The SMTP password is an API token, so guard it. New accounts start with a conservative daily sending limit. |
| Fastmail (Standard) | $5 a user a month paid yearly, $6 monthly | Custom domains, 60 GB per user, shared addresses like support@, an import tool, and it works with Outlook and iPhone Mail. | A new app to learn. Fastmail says it doesn't refund unused subscription time, so use the free trial first. |
| iCloud+ with a custom email domain | iCloud+ starts at $0.99 a month in the US | Cheap if you already pay for iCloud+. Works in Apple Mail and on icloud.com/mail. Up to 5 domains with 10 addresses each, shareable with up to 5 people. | Tied to a personal Apple Account with two-factor sign-in. Doesn't support managed accounts. Not a team mail system. Best on Apple devices; anyone else uses icloud.com/mail in a browser. |
| Zoho Mail | Mail Lite listed at $1 a user a month with 5 GB, billed yearly | The lowest price per inbox. | A new interface. The free plan doesn't include IMAP, POP or ActiveSync, so you can't use it in other mail apps. |
| Stay put | What you pay now | No migration. Google says the Gmail phone app still adds non-Google accounts. | No Gmail on a computer for that address. Two inboxes to watch. Doesn't fix a renewal price you don't like. |

Microsoft's own Exchange Online (Plan 1) is another option for people who want Outlook. Shipmail's dated table lists it at $4 a user a month, paid yearly.

## 6. DNS checklist

Before anything else, copy every DNS record on your domain into Worksheet B. Then:

- [ ] MX. Replace the old provider's MX records with the new provider's, exactly as the new provider lists them, priorities included. Remove the old MX records, so mail doesn't split between two places.
- [ ] SPF. One TXT record that starts with `v=spf1`. Add the new provider's include and remove the old provider's, but keep every other tool that sends as you (from Worksheet A). The SPF standard, RFC 7208, says a domain must not have more than one SPF record and limits lookups to 10.
- [ ] DKIM. Turn it on in the new provider and publish the record it gives you. Every other sending tool needs its own DKIM too.
- [ ] DMARC. A TXT record at `_dmarc`. If you don't have one, start with `v=DMARC1; p=none; rua=mailto:dmarc@yourdomain.com`, check the reports, and tighten later. If you already have one, leave the policy alone during the move.
- [ ] Leave the website's records alone (A, AAAA, CNAME for www).
- [ ] Note the old provider's MX and SPF values in Worksheet B. That's your rollback.
- [ ] After the change, send a test to a personal Gmail account, open it, click More, then Show original, and look for `spf=pass`, `dkim=pass` and `dmarc=pass`.

Google's sender rules ask every sender to Gmail accounts to set up SPF or DKIM and keep spam rates below 0.3%. Stricter rules start at 5,000 messages a day.

## 7. Move day

### Shared steps (every destination)
1. Sign up for the new provider in the business's name, with the owner as admin.
2. Add and verify the domain at the new provider.
3. Create each mailbox from Worksheet A. Add aliases for the rest.
4. Start copying old mail in. Use the provider's import tool over IMAP from the old mailbox, or bring it across from Gmail if that's where the history lives.
5. Change MX, SPF and DKIM (section 6). Keep the old mailboxes active.
6. Set up every device: phone, laptop, anything else that sends.
7. Run the test card (section 8).
8. A few days later, run one more import to catch late mail.
9. Only then turn off the old mailbox's renewal, and remove the old account from Gmail's settings.

### Google Workspace
- Verify the domain, create users, then a super admin runs Data import from the old IMAP server in the Admin console.
- To keep the history that's already in your free Gmail, export it or import it separately. Plan this before move day.
- Add your aliases as alternate addresses on the user, so "Send as" keeps working inside Workspace.

### Fastmail, Zoho or iCloud+
- Add the domain and publish the records each one shows you.
- Use their import tool, or your mail app, to copy old mail over IMAP.
- Install their app, or add the account to the mail app you already use.

### Forwarding plus a send-only service
- Your domain must be on Cloudflare DNS. Onboard the domain in Email Routing. Cloudflare adds MX, SPF and DKIM records for routing.
- Add your Gmail address as a destination and click the verification link Cloudflare sends.
- Create a rule for each address, for example info@ to your Gmail.
- For sending, onboard the domain in Email Sending (Workers Paid), create an API token with Email Sending: Edit, and set up a desktop or phone mail app with SMTP `smtp.mx.cloudflare.net`, port 465, implicit TLS, username `api_token` and the token as the password.
- Merge both services into your one SPF record.
- Treat this as a workaround for technical owners. Most businesses are better served by a real mailbox.

## 8. Test card (12 checks)

- [ ] Mail from an outside address reaches every new mailbox.
- [ ] Mail to each alias reaches the right mailbox.
- [ ] A reply goes out from the business address, not @gmail.com.
- [ ] The reply arrives at a personal Gmail account showing spf=pass, dkim=pass and dmarc=pass.
- [ ] Same test from the phone.
- [ ] Same test from the laptop.
- [ ] The website contact form still delivers.
- [ ] Invoicing, booking and newsletter tools still deliver.
- [ ] Old mail is visible in the new mailbox (spot-check three dates).
- [ ] Contacts came across, if you need them.
- [ ] The signature is set on every device.
- [ ] Worksheet B is filled in and saved somewhere other than the mailbox.

## 9. If your mailbox renewal just jumped

Some hosted mailboxes are sold at a first-year price and renew at a much higher regular price. GoDaddy's Microsoft 365 Email Essentials, for example, lists a regular price of $8.99 a mailbox a month. You can keep the domain and website where they are and move only the mail. The steps are the same as section 7. Compare your renewal amount, which is in your account, with the destinations in section 5.

## 10. Rollback plan

If mail stops arriving after the switch:
1. Put the old MX and SPF values back from Worksheet B.
2. Wait for DNS to update, then send a test from an outside address.
3. Mail sent to the new provider while it was live is still there. Copy it back later.
That's why you keep the old mailbox active until the test card passes.

## 11. Worksheet B: DNS before and after

| Record | Name | Value before | Value after | Changed on (date) |
|---|---|---|---|---|
| MX | @ | | | |
| TXT (SPF) | @ | | | |
| TXT/CNAME (DKIM) | | | | |
| TXT (DMARC) | _dmarc | | | |

## 12. Sources (checked October 21, 2026)

[Crew: print the FACTS.md URLs for F1 to F21 here, with the checked date.]

Want us to do it? JKCA Studio moves one domain and one mailbox for $149, plus $25 for each extra mailbox, tested on your phone and laptop before anything old is cancelled. jkca.studio/services/email-move/
```

---

## 5. Service scope: Email move ($149 + $25 per extra mailbox)

### Included (fixed)
- [ ] A 20-minute intake call, or the intake form below.
- [ ] Mailbox inventory (Worksheet A) done with the owner.
- [ ] Recommend one destination from the six in the table, with the reason in writing.
- [ ] Set up the new provider account in the client's name, with the client as owner and admin. JKCA gets a separate admin login, never the owner's password.
- [ ] One domain verified at the new provider.
- [ ] One mailbox created (each extra mailbox is $25), plus aliases into it.
- [ ] DNS: a snapshot of every record before changes, then MX, SPF (merged into one record), DKIM, and DMARC (p=none added if missing, existing policy kept).
- [ ] Old mail copied from the old mailbox over IMAP, or the provider's import tool.
- [ ] Set up on up to 2 devices per mailbox (phone and laptop), or written steps if remote.
- [ ] The 12-point test card, with a screenshot of spf/dkim/dmarc = pass.
- [ ] A final catch-up import 3 to 7 days later.
- [ ] A one-page handoff: where the mail lives, who the admin is, what it costs, when it renews, and the DNS before and after.
- [ ] Removing the old account from Gmail's settings, once the owner is happy.

### Not included
- The provider's subscription. The client pays the provider directly.
- More than one domain (quoted separately).
- Mailboxes beyond the first ($25 each).
- Imports over the provider's own limits, or mail stored only in desktop files (PST/MBOX). Quoted on request.
- Moving the website or transferring the domain.
- Newsletter platforms, CRMs and help desks beyond re-checking that they still send.
- Shared calendars and contacts beyond what the provider's import tool brings across.
- Getting into accounts nobody has a login for (that's the Registrar Hold Drill first).
- Ongoing support after handoff (that's care, from $69 a month).
- Legal or records-retention advice.

### Intake questions (one per screen in Kindform)
1. What's your business domain? (for example yourshop.com)
2. Which addresses do you use? List each one, and say who reads it.
3. Do you read them in a free Gmail account today? (Yes / No / Not sure)
4. Where does the mail actually live? (web host, domain company, forwarder, not sure)
5. Can you sign in to that provider? (Yes / No / Someone else has it)
6. Who manages your domain's DNS, and can you sign in there?
7. About how much old mail do you need to keep? (Just recent / A few years / All of it)
8. Which devices send from the business address? (phone, laptop, tablet, shared office computer)
9. What else sends email as your domain? (contact form, invoicing, booking, newsletter, copier)
10. Do you have a preference: keep Gmail, or try something else? Any must-haves?
11. Has your mailbox renewal price changed recently? If yes, what does it renew at?
12. Any dates to avoid? (busy season, travel)
13. Best way to reach you during the switch?

---

## 6. Landing / section copy: /services/email-move/

Follows jkca-ui-craft-rules §E: hero, proof strip, problem, features with proof, attributed quote, 3-step how-it-works, pricing (3 tiers, middle featured), then a close with the same CTA label. One pigment-drift wash in the hero only, never under the intake form or the table. One primary CTA per viewport, solid accent.

**Hero**
- Eyebrow pill: `BUSINESS EMAIL`
- H1 (9 words, no vendor): **Keep your business email working after the January change**
- Subline (audience): For owners who answer their business address from a free inbox.
- Primary button: `BOOK THE EMAIL MOVE`
- Secondary text link: `Check if you're affected` (goes to the free note)

**Proof strip**
- Only real JKCA client logos json approves (grayscale, max 6), or the line "We look after about fifty live sites from Seal Beach." No logos if json hasn't approved them.

**Problem (3 lines max)**
> From January 2027, a free Gmail inbox stops sending as your business address and stops fetching its mail.
> You can't reply as your business address from it, and new mail stops arriving there.
> Your old mail stays. The setup has to move.

(Body copy may name the product, because it's the fact. The H1 and pills don't.)

**Features (3, each with its proof)**
1. **We pick the right home with you.** Six realistic options, compared on price and fit. Proof: the dated table in the free note.
2. **Your website and domain stay put.** Only the email records change: MX, SPF, DKIM, DMARC. Proof: the before-and-after DNS sheet you keep.
3. **Tested before anything is cancelled.** Twelve checks on your phone and laptop, including a pass on SPF, DKIM and DMARC. Proof: the screenshot in your handoff.

**Attributed quote (sourced, not a testimonial)**
> "Starting January 2027 ... You will no longer be able to send mail from third-party email accounts in Gmail on the web or in the Gmail mobile apps."
> Google, Gmail Help, "Learn about changes to third-party email account support in Gmail"

**How it works (3 steps)**
1. Tell us your addresses. One short form, one question at a time.
2. We set up the new mailbox, copy your mail and switch the records.
3. You test, we hand off. Nothing old is cancelled until it all passes.

**Pricing (3 tiers, middle featured; mobile shows the featured tier first)**
| FREE NOTE | THE GUIDE (featured) | THE MOVE |
|---|---|---|
| Free | $9 | $149 |
| The 10-minute check and the ways out | Worksheets, the DNS checklist, move-day steps, rollback | One domain, one mailbox, tested. Extra mailboxes $25 each |
| `READ THE NOTE` | `GET THE GUIDE` | `BOOK THE EMAIL MOVE` |

**Close**
- Doubt-killer: "Your old mail stays where it is until the new setup passes every test. If something's off, we put the old records back."
- Button: `BOOK THE EMAIL MOVE` (same label as the hero)
- Text link: `TALK TO A HUMAN →` (mailto:hi@jkca.studio)

**FAQ block (from the note)**: will I lose old email, can I keep Gmail, do I move my website, when does it stop, and "My mailbox renewal jumped. Is this the same job?" (Yes. Same move, same price.)

---

## 7. Stripe (for the crew to create later; not created)

Create in test mode first. json creates or approves the live versions.

| Product name | Price | Type | Notes |
|---|---|---|---|
| Gmail is ending Send As and POP fetch: what to do before January 2027 | $9.00 USD | One-time | Description: "PDF guide from JKCA Studio, Seal Beach. A 10-minute check, six realistic ways out, the DNS checklist and move-day steps for your business email. Printable worksheets. Your download opens right after payment." Image: cover. Success URL: the existing instant-download route. |
| Email move: one domain, one mailbox | $149.00 USD | One-time | Description: "JKCA Studio moves your business email to a new home, keeps your website and domain where they are, and tests your phone and laptop before anything old is cancelled. Provider subscription billed separately by the provider." |
| Extra mailbox (email move) | $25.00 USD | One-time, adjustable quantity 0 to 20 | Add as a second line item on the Email move Payment Link, with "Let customers adjust quantity" turned on. |

Statement descriptor: `JKCA STUDIO`. Custom text near Pay: **NEEDS JSON OK:** "After you pay, we'll email within one business day to book your move." Don't use this line until json approves the turnaround promise.

---

## 8. X drafts for @jkcastudio (studio "we" voice; links in the first reply)

**Post 1: the deadline**
```text
If you answer your business email from a free Gmail inbox, January 2027 changes that.

Google says Gmail will stop sending as third-party addresses on the web and in its apps, and will stop fetching other accounts with POP. Mail you already have stays.

We wrote up the 10-minute check and the ways out.
```
First reply: `The note, with a dated price table for six options: https://jkca.studio/notes/business-email-in-gmail-2027/`
Card line: `Your business email, after January`

**Post 2: the calm part**
```text
Moving your business email doesn't mean moving your website.

The domain, the site and the mail are three separate things. An email move changes the MX record and the TXT records for SPF, DKIM and DMARC. Everything else stays where it is.

Copy every DNS record before you touch one.
```
First reply: `Step-by-step, with worksheets and a rollback plan, $9: [STRIPE-LINK-SENDAS]`
Card line: `Move the mail, not the site`

**Post 3: the offer**
```text
We move business email off the Gmail setup that ends in January.

One domain, one mailbox, old mail copied, records switched, phone and laptop tested before anything is cancelled. $149, plus $25 for each extra mailbox. Your provider bills you directly.

The free note has the check if you're not sure you're affected.
```
First reply: `Book it here: https://jkca.studio/services/email-move/`
Card line: `Business email, moved and tested`

---

## 9. SEO

- Note `<title>`: `Gmail ending Send As and POP in 2027: what to do | JKCA Studio` (title tags aren't headlines or pills, so the vendor term is allowed here for search. Critic to confirm.)
- Note meta description (146 chars): `From January 2027 Gmail stops sending as third-party addresses and stops POP fetch. A 10-minute check, six ways out and the DNS records to change.`
- Service page `<title>`: `Business email move, $149 fixed | JKCA Studio, Seal Beach`
- Service meta: `We move your business email to a new home, keep your website and domain where they are, and test your phone and laptop. $149, plus $25 per extra mailbox.`
- FAQPage JSON-LD on the note (the 6 FAQs). Product JSON-LD on /guides/ for the $9 guide, with image, sku `jkca-guide-send-as`, and the same offer and return-policy pattern the guides audit uses.

---

## 10. Ship steps for the Claude crew

1. Read this PACK.md and FACTS.md. Before you paste, re-open F1 (the Google help page), F17 (Zoho, in a browser) and F18 (GoDaddy). If any changed, stop and flag json.
2. Note: add `src/content/notes/business-email-in-gmail-2027.md` (or the repo's notes collection path) from section 3. Byline "Json Knepper". Set the publish date to the real ship date. Link "my $9 guide" to `/guides/#send-as`. Link the spam note where SPF/DKIM/DMARC is mentioned (`/notes/emails-going-to-spam/`).
3. Guide PDF: lay out section 4 with the same template and cover recipe as the five existing guides. Fill in the sources page from FACTS.md. Count the pages after layout and only then add a spec line to the card.
4. /guides/ card: add "Send As" as a sixth card and create the anchor: put `id="send-as"` on the card's root element, then check that `/guides/#send-as` scrolls to it in the built page, (the live ids are email, audit, launch, handoff and wordpress). Eyebrow pill `BUSINESS EMAIL`, button `GET THE GUIDE`, price $9. Don't add it to the $99 bundle unless json says so.
5. Service page: build `/services/email-move/` from section 6. Link it from /services/. The intake form is Kindform, one question per screen, with the 13 questions in section 5.
6. Stripe: draft the three products in test mode exactly as in section 7. Leave live mode to json.
7. Delivery: use the existing instant-download route for the success URL, the same as the live guides.
8. Run the page at 390, 768 and 1440. Run axe, check the table scrolls on mobile, and check the hero CTA label matches the close CTA label.
9. X drafts go to json as text only (see `/workspace/jkca-stack/social/QUEUE.md` habit). Never post.
10. Open a PR. Don't deploy. Critic first, then json.

---

## Ship gate

- [ ] Critic bot pass on the note, the guide PDF, /guides/ card and /services/email-move/.
- [ ] json sign-off on: the guide title, prices ($9 / $149 / $25), the turnaround line on checkout (marked NEEDS JSON OK), the refund line, and whether guide buyers get the $9 credited.
- [ ] Every number and quote in the copy is in FACTS.md with a URL and checked date. Nothing new added during build.
- [ ] F1 (Google) re-checked on ship day. Still "January 2027", still no day named.
- [ ] No first-year mailbox price printed anywhere. Only "renews at $8.99" [F18], re-checked on ship day.
- [ ] Pills and buttons ALL CAPS, no "!". No vendor name in any pill or button. Note headings (H1/H2) may name the vendor, like the live WordPress note. Landing-page hero headings stay vendor-free.
- [ ] No deal copy, no countdown, no "limited time", no "% off".
- [ ] No testimonials. The only quotes are Google's help page and the attributed HN comment (and HN only if json wants it).
- [ ] No em dashes. Straight quotes. US spelling.
- [ ] §E order respected. One primary CTA per viewport. Hero and close CTA labels match. Pigment drift in the hero only, not under the table or the form.
- [ ] 390 / 768 / 1440 screenshots attached to the PR. axe shows no serious issues. Tap targets 44px or more.
- [ ] Stripe products exist in test mode only, until json flips them.
- [ ] X drafts delivered as text. Nothing posted.
